Dan Olson
Founder & CEO
Over 40 years across the agricultural ecosystem, with deep expertise in sustainability, market development, and strategic partnerships. Previously SVP of Strategic Relationships at Indigo Ag.
About JAG Group
Turning insight into confident, profitable decisions.
JAG Group partners with farmers, agribusinesses, and agricultural organizations navigating a rapidly evolving landscape shaped by market volatility, rising complexity, and new sustainability and clean-fuel expectations.
As agriculture continues to change, JAG helps clients make sense of what matters most — connecting insight, experience, and execution to support smarter decisions that drive performance today and resilience for the future.
With deep agricultural expertise and a system-level view of the food and fuel value chain, JAG serves as a trusted partner, helping organizations move forward with confidence in an increasingly interconnected and data-driven world.
Why JAG
Four strengths. Deep experience. One focused team.
JAG Group combines four core strengths — Entrepreneurial mindset, Science, Strategy, and Technology — backed by real-world experience to help you make better decisions and drive stronger results.
Our team brings together four complementary strengths, each supported by substantial hands-on experience:
Entrepreneurial
We think and act like business owners — focused on practical solutions that deliver real value and measurable returns, not just ideas.
Science
We apply deep agronomic knowledge and years of field experience so every recommendation is grounded in what actually works on the farm.
Strategy
We bring strategic thinking and business planning to align technology and data with your specific goals and long-term success.
Technology
We understand data and AI, identify meaningful trends, and put technology to work in practical ways that improve decisions and efficiency.
When these four strengths work together, they create a powerful advantage. We don't just recommend tools or strategies — we combine science, strategy, and technology with an entrepreneurial approach to help you improve performance, reduce risk, and increase your return on every acre.
This integrated expertise is what drives enriched bushels — better yields, smarter decisions, and stronger results for your operation.
Enriched bushels.
Better yields · Smarter decisions · Stronger results
Our Approach
At the intersection of agronomy, data, and strategy.
JAG's work sits at the intersection of agronomy, data intelligence, and strategic advisory. We combine on-the-ground agricultural experience with an understanding of broader market, policy, and sustainability dynamics — allowing us to see both the realities of the field and the forces shaping agriculture at scale.
Across sustainability strategy, 45Z clean-fuel programs, and decision-support tools, JAG helps clients translate complexity into clarity and insight into action. Our approach is pragmatic, disciplined, and focused on delivering measurable business outcomes.
Our Philosophy
Better decisions build stronger agriculture.
We believe better decisions are the foundation of stronger, more resilient agriculture. Confidence comes not from more information, but from insight that is credible, connected, and applied with purpose.
JAG's role is to help clients interpret data, understand trade-offs, and act decisively — reducing uncertainty while strengthening long-term performance. Through trusted partnership and real-world experience, we help organizations navigate change with clarity and conviction.
Mission & ValuesCultivating progress
Cultivating progress
across the agricultural ecosystem.
Our Mission
JAG exists to empower farmers and agribusinesses with trusted guidance, innovative tools, and sustainable solutions that improve profitability and resilience across the agricultural value chain.
Our Values
Our work is grounded in experience, integrity, precision, and partnership. We believe agriculture moves forward when insight is practical, decisions are informed, and progress benefits the entire ecosystem.
Our Team
Experienced agricultural leaders committed to delivering results.
JAG Group brings together professionals with deep, firsthand experience across farming, agribusiness, sustainability, and agricultural innovation.
Brad Justice
Sustainability Metrics & Strategy
Former CEO of Soil Metrics (acquired by Indigo Ag). Translates complex field-level data and incentives into practical programs that create measurable value for farmers and partners.
Get in Touch
Let's transform agriculture together.
JAG Group partners with innovators and operators who believe in transforming agriculture for a more profitable, sustainable future. If you're ready to drive change across the food and fuel value chain, let's connect.